Richards was just a figurehead to enable the deal. I'll find out more when I ask him about the Polish manufacturing option.
I've heard about the rumour according to which they'd outsource production to a cheaper country. But honestly, that's what would logically happen with the sale of some regular brand, we're talking Aston Martin here.
It's like a swiss watch, it requires special, top of the line even, knowledge, craftsmanship and skills. If Aston is what it is today (that is to say, to put it bluntly, profitable) and if it has found back the glitz it used to have, it's because Ford made it a real, super fine brand of supercars. Not just the bling and glutton kit cars they used to be in the past..
Richards may have been a handy figurehead to seal the deal, but he comes with the knowledge it'll take to run the brand. You just can't appoint some bean counter from the Middle East and hope it'll work. That's why I think he'll be a real central figure, he and his British associate whose name I can't remember, in the future of Aston Martin.
And the moving of the production line to Poland is a joke, they can't even make Fiat 126s properly there, how do you want them to hand build something as precious and fragile as an Aston?
If anything, they'll move the said line elsewhere in Britain, like what has been done for Bentley, or Rolls, or Jaguar, or all three of them I can't remember.
However, that is his top end model. The entry models, and even the middle end, still feel cheap (poor material).. and Id argue that it is cheap.
I'm surprised you speak so highly of the Magnum, for having seen the pre-2008 model here in Canada, and I suppose you're refering to that generation, it looked horribly cheap and poorly assembled. But then again I must have European standards.
Honestly, the quality of cars is appalling all around here, from American to Japanese, only the most recent models strike you as out of the lot. Acuras for instance totally impressed me, the most recent Lexus too even if I knew them already, or the most most recent American ones: Buick Enclave, and the Ford Five Hundred (Taurus again since 2008) are two examples that come to my mind, the Ford having really impressed me.
But other than that, it's all pretty nasty. Even among Japanese.
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