I dunno much 'bout urban form or sociologies,
but I DO know how the ad makes me feel
The lumpenspectatoriat watched the screen, mouth and mind agape.
"Feed me the notions I need to manoeuvre my way around the world!" they silently screamed (via their silence).
And the screen happily complied, canned-laughing and sit-com smiling all the way to the bank
- (which happened to be the screen's first cousin)
Guardian wrote:Stereotype of ‘Chelsea tractor’ reflects reality of urban SUV sales, says report
The stereotype of the Chelsea tractor, the derogatory term used to describe the tendency of the London middle classes to use 4x4 vehicles for the school run, is based on reality, according to new figures.
Promoted by carmakers and advertisers as a vehicle that takes you back to nature, new data shows that SUVs, which produce much greater CO2 emissions than most other cars, are most popular in affluent urban areas such as Kensington and Chelsea, Hammersmith and Fulham and Westminster....
The ads for SUVs usually make me feel like a pioneer, going on adventures into the great unknown, boldly and confidently because of the size and strength of my machinery and chemicals.
Via the SUV ad, I am able to feel like I could be "very alive" if only I had this mechanical companion by my side.
This feeling is all I've got.