- 15 Jan 2018 01:33
I think this is a good move. There is really no downside. Facebook is perfectly scale-able. They can sell as much advertising as they want. They can also alter the advertising that they are selling to be more targeted and consequently more expensive.
So consider. Suppose their mind set is that if they can make Facebook more emotionally engaging and then precisely target advertising to what the individuals on any given thread are feeling emotionally, all in real time. So an advertiser could purchase fewer ads with a much higher possibility of success with those targeted. What would those ads be worth? Lots. And with the added advantage of making the customer happier along the way. They are doing targeted advertising already but this is more sophisticated.
If this is their plan, I think Zuckerberg is on to something really elegant.
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