What's really strange about this latest round of targeting users though is that YouTube's terms for reinstatement (when they are offered) arguably go beyond YouTube itself. For example, Crowder can get re-monitized if he takes away a link where he sells T-shirt referencing his show, an activity that many channels partake in.
This appears to be becoming a trend, the social media services are beginning to dictate to people what they can do when they are not on their service.
There's also a rumor that Facebook is launching a cryptocurrency next month.
There's been a lot of arguments about how these are private companies and that they can do what they want. Imagine that a private company has you funneling a majority of your social activity through it, has 1.4 billion users a day, it has its own currency and perhaps also its terms of service begin telling you what you can do when you aren't using the service if you want to have access to it. This is all getting very unprecedented.