- 05 Jan 2008 07:34
#1417437
Really? So you say exactly what you want to people at work all day? And you are always doing something useful that you enjoy? If this is true, then you are very lucky.
Most people in our industrial societies look forward to the weekend and to retirement, because their jobs are soul-crushing and monotonous. Just like Marx said they would be. You "lose yourself" in your job and become a miserable cog, instead of an engaged human being with multiple skills and interests.
And to help mediate these feelings of losing yourself, media promotes the consumption of "lifestyle" products, from luxury SUV crossovers, to Mac computers, to Nike and Gap - all products that are associated with a "lifestyle" rather than just being products.
The message seems to be that to have a "life" you need to dress it in brands. Otherwise, you're just a cog.
And it may be true. In a Modern industrial society, that is.
(Or is "Modern industrial" another luxury brand, similar to "the West?")
"Their economy produces things cheaper than ours, so we need to send them some manufactured viruses to level the playing field." - Freedom and Democracy Inc.
RWR wrote:I haven't sacrificed personality for economic consideration.
Really? So you say exactly what you want to people at work all day? And you are always doing something useful that you enjoy? If this is true, then you are very lucky.
Most people in our industrial societies look forward to the weekend and to retirement, because their jobs are soul-crushing and monotonous. Just like Marx said they would be. You "lose yourself" in your job and become a miserable cog, instead of an engaged human being with multiple skills and interests.
And to help mediate these feelings of losing yourself, media promotes the consumption of "lifestyle" products, from luxury SUV crossovers, to Mac computers, to Nike and Gap - all products that are associated with a "lifestyle" rather than just being products.
The message seems to be that to have a "life" you need to dress it in brands. Otherwise, you're just a cog.
And it may be true. In a Modern industrial society, that is.
(Or is "Modern industrial" another luxury brand, similar to "the West?")
"Their economy produces things cheaper than ours, so we need to send them some manufactured viruses to level the playing field." - Freedom and Democracy Inc.