- 24 Jul 2007 07:08
#1276136
That's just it, GodSpeed, they're both just cars. There's no such thing as a "Kia" or a "BMW." Those are just badges that your and my brain have been branded into believing in.
And for the psychological relief that our brains let these brands give us (because of branding), you and I pay a huge price. There is a social competition involved in buying premium, and even the poorest among us is forever being forced to buy stuff in order to establish "status" or "belonging."
If there weren't so many brands to choose from, it would be harder to convince society that they can buy individuality or social acceptance.
"Their economy produces things cheaper than ours, so we need to send them some manufactured viruses to level the playing field." - Freedom and Democracy Inc.
if BMW was simply a rebadged Kia
That's just it, GodSpeed, they're both just cars. There's no such thing as a "Kia" or a "BMW." Those are just badges that your and my brain have been branded into believing in.
And for the psychological relief that our brains let these brands give us (because of branding), you and I pay a huge price. There is a social competition involved in buying premium, and even the poorest among us is forever being forced to buy stuff in order to establish "status" or "belonging."
If there weren't so many brands to choose from, it would be harder to convince society that they can buy individuality or social acceptance.
"Their economy produces things cheaper than ours, so we need to send them some manufactured viruses to level the playing field." - Freedom and Democracy Inc.