- 05 Jan 2008 06:46
#1417405
Maybe I'm just crazy, but I don't buy luxury brands just because they are luxury brands.
Do I sometimes buy the name brands? sure. Usually, it comes down to value. I ask myself, is this item worth the extra cost? Is there something about it that justifies spending more? If the answer is yes, then I buy the luxury brand. If not, then I buy the generic brand.
Let me give a few examples. First, cheese. I buy Kraft cheese (yes, I know it's owned by a tobacco company, I don't give a rat's ass) over the generic brand. Why? Because the generic brand tastes like crap. I don't think it's actually even real cheese. I think it's made with water and petroleum products -though I could be wrong, maybe it just tastes that way. Second example: trash bags. I buy the name brand, always. Why? Because the generic ones often break, spreading disgusting garbage all over the place. I know this from personal experience. Third example: clothes. I typically do NOT buy the name brand here. Why? Because while the designer brands are often better built, they won't last FIVE TIMES as long, as indicated by their difference in price. So, I buy the cheaper ones, and replace them when they become worn. Last example: cars. I buy cars according to what I like to drive, what looks good, and by fuel efficiency. Yes, I try to buy cars that have a better fuel efficiency. Not because I am soooo concerned about the environment, but because I'm not stupid. I see gas prices going up and up and up. There is no reason to believe they will not continue to do so. I just don't want to be stuck with an SUV that gets 15 miles to the gallon when the price slips over $10 per gallon, which it most likely will, and sooner than most people think. I'm actually thinking of getting a Prius for my next car. It's not because I'm concerned about the environment, though. It's because I'm concerned about my wallet.
I really have NO inclination to buy luxury brands because of any social status they may give me. I could care less about social status. Even if I did, I judge my social status on how much money I make, not on how much I spend. If I buy a luxury brand, it's because I truly believe that brand to be absolutely worth the extra cost.