ckaihatsu wrote:I never *liked* McLuhan, but maybe you can provide something from him here.
termpaper warehouse wrote:...The digital box extends the amount of channels sent on one signal, increasing the media coverage and which in turn “creates extensions of the human body and senses” according to McLuhan, every extension has an amputation.
The digital box is an over extension of the television, it has become part of television to extent senses and body for the masses. This has established a wider connection, forming a larger global tribe and opening up more space for information from the media to the senses. The demand for constant supply of content has distorted our global view, everything must be simultaneous and we must be involved in everything. Everything we must be involved in is shown on digital television...
Mcluhan spoke during the mid-20th Century about the newest technology of that time - television - as an extension of human consciousness that would lead to "amputations" of other, unspecified things.
To remain atop pop culture at the time, Mcluhan didn't really get into gloomy predictions about the amputations that the new TV-suburban world was producing.
But I would say that "community" was amputate there, and that this is very serious. Civilization-destroying, even. And newer technologies are amputating friendships, social skills, privacy, and a lot more.
Sorry -- still too doom-and-gloom for my tastes, but, hey, I'm just one guy.
The Garden of Eden story is also doom-and-gloom from your perspective, but extinction and lack of life fulfilment... would be even more gloomy and doomy, and maybe there are hints on how to avoid these in Mcluhan's words.
"advertising ... the most powerful and sustained system of propaganda in human history ...
unless very quickly checked, will be responsible for destroying the world as we know it..." - Sut Jhally