Something that I'm thinking about is the utilization of the medium, and how the underlying themes seem to transcend the subject in an isomorphic fashion. I'm thinking particularly here about video game reviews or live streams, for example, this report from late 2014 indicates that at least 15% of all of youtube is composed of gaming
related videos, accounting for 364 billion views. Apparently when the study was conducted, 26% of all videos were about "people or blogs" with another 14% composed of music videos. The study doesn't indicate what the other 45% of youtube is, but presumably everything else (sports, movie clips, productions, cat videos etc). The most popular games were Minecraft, Call of Duty, League of Legends and Grand Theft Auto.
So we know people produce a lot of content that involves them basically playing a video game during a long solo or group session. People also produce a lot of content that involves them talking into the camera (their vblogs- 26%). So 41% of all youtube videos, presumably, are about someone talking into a microphone while blogging or gaming. It seems to me that these aspects of youtube go hand in hand. The solo experience of playing a video game is a kind of self reflective process, where the gamer is describing their virtual experience to their audience- proponents of Baudrillard's hyperreality theory take note. Likewise, the bloggers are engaged in a similar solitary experience narrating something about their lives to their audiences, their lives then becoming isomorphically virtual.
I think this is highly significant when the videos happen to be about politics. Although the subject
is ostensibly entirely different, the medium structure is exactly the same. This of course goes both ways. Thus, the video game videos are ostensibly isomorphically the same structurally
as the political videos. In other words, on youtube, video games are politics and politics is a video game
I'd argue both are basically examples of self programming, where the content creator is autistically doing the same thing over and over again and usually ranting about their superiority (at headshots, whatever you do in League, or in terms of their idealogical/political beliefs). In other words, the 41% of the medium that is dedicated to these two subjects is essentially narcissistic self programming
No wonder there is so little genuine discourse. I thought this came out very very clearly in the Benjamin vs Winters debate
where Benjamin doesn't even bother to argue the actual debate question and just starts rambling about whatever issue it is that he really wants to talk about, going so far as to invent strawmen in doing so.
If the medium is not utilized as it really should be in an optimum fashion (ie, structured debate or dialogue interviews), the result seems to me to be massive self delusion. The subject is almost irrelevant so far as the medium is concerned.