Unthinking Majority wrote:As you say, this is a choice of the consumer, and of parents for their kids too. No capitalist has ever forced a chicken mcnugget or bottle of coke down anyone's throat. They're simply providing a good that people obviously want and choose to consume. And spicing it up with Happy Meal marketing.
It's up to us ultimately to not buy this stuff. If people didn't want to eat McDonalds/Coke they those companies would have failed in Mexico. Sugar, salt, and fat are the drugs corporations legally sell to us, like cigarettes and alcohol.
No Unthinking, the marketing 'genius' know that messages are everything. How do human beings create habits or thoughts in their head? By communication. If you communicate a lot about how fun, and wonderful and warm and social it is to enjoy a happy meal with your son or daughter and that is sold to kids on TV or on their phones? Guess what? They pressure the parents to give it to them.
They nag the mom or dad, "I want to go to McDonald's." You calmly tell the kid, "that stuff is poison. I am not buying that stuff for you." They cry, "But Joelito next door has a toy from the McDonald's happy meal. It is a cool toy. I want the toy and I like the hamburgers. Why are you being mean to me?" You have to fight with your own kid to reprogram them from the poison shit. I had to do it. All parents got to do it. Many parents are dead tired from working long hours at some job that pays not much and the kid happy meal is $1.50 at a Mexican McDonald's. In fact, most Mexicans see McDonald's as a 'luxury' restaurant. It is way too expensive for most working class Mexicans that work in the informal economy. They eat a bunch of traditional food at little street stands that are totally illegal in the USA due to the health department and first world bureaucratic red tape.
The corporations have gone into Mexican markets and pushed Coca-Cola, french fries and hamburgers down the throats of Yucatecans for decades. It is effective. Most Yucatecans buy Coke by the gallons and they consume it daily to the point of epidemic diabetes in this population. the UADY (la Universidad Autonoma del Yucatan) did a study and the formula of Coke in Mexico is very very addicting. Especially for hot climates in which many workers that work in the heat and humidity fixing roofs and doing construction and hard labor need instant sugar boosts and caffeine to get the cheapest energy level to do the work. They then crash. But since there has not been a campaign to promote traditional Mexican drinks like sabila (aloe vera water), chaya con pina (Pineapple with chaya, Tamarind and others? The Coke people are incredibly powerful in Mexico and well connected. Vicente Fox the ex president of Mexico who is a neoliberal by the way, was the chief executive officer of Coca Cola in Mexico. He was and is incredibly wealthy and promoted Coca Cola for years.
These marketing experts are incredibly powerful in shaping the 'preferences' of the public. they use the idea of you are not cool unless you drink Coca Cola, your kids are not 'modern' if they don't drink the drink of the successful North American USA society, etc. etc. It is all lies and shit. But that is capitalist marketing.
My problem now is that my little son who is nine years old doesn't like eating out. He prefers his mother's cooking now ALL THE TIME. Lol. And when I am tired and try to convince him to go out to eat so I can get a break from the heat in the kitchen? He refuses. So I have to plan my meals all the time. It is a bit labor intensive. But? I don't really work and can stay home and do that. How many working parents in Mexico with zero income with a pandemic and no welfare state income or food banks that are reliable here can afford to do that eh? Almost none. The marketing people are clever. They are getting a big push back from the AMLO the Mexican president. The "Secretaria de Salud" the health department is labeling all the junk food with BIG FAT stop signs saying, "Bad for your health, bad for kids, too much salt, too much fat, too many calories, too much sugar. Campaigns of 'this is terrible for your health. Don't buy this." It is a high pressure campaign against the corporations. They are ANGRY the corporations and they are fighting it out on a daily basis on TV. The nutritionists in Mexico are promoting healthy traditional Mexican foods with a lot less fats, sugars, salts, and calories. They want a return to inexpensive native foods that have been consumed in Mexico for 10,00 years. The corporations from the USA want to keep the bad food on the shelves. It is interesting seeing it played out during the pandemic.