Younger People Driving Less, Auto Industry Getting Nervous - Politics Forum.org | PoFo

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#13408386
Streetsblog wrote:Younger People Driving Less, Auto Industry Getting Nervous
by Sarah Goodyear on June 2, 2010

An article published on May 31 in Ad Age about the decline in driving among young Americans has caught the eye of many Streetsblog Network members. The piece — which frames this as a big problem for the automobile industry — posits that the younger generation increasingly sees a wired lifestyle as incompatible with a motorized one:

"William Draves blames the Internet. Mr. Draves, president of Lern, a consulting firm which focuses mainly on higher education, and co-author of "Nine Shift," maintains that the digital age is reshaping the U.S. and world early in this century, much like the automobile reshaped American life early in the last century.

His theory is that almost everything about digital media and technology makes cars less desirable or useful and public transportation a lot more relevant. Texting while driving is dangerous and increasingly illegal, as is watching mobile TV or working on your laptop. All, at least under favorable wireless circumstances, work fine on the train. The Internet and mobile devices also have made telecommuting increasingly common, displacing both cars and public transit.

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So while some "experts" (who need advertising revenue) blame the Internet for the decline in auto worship among youth, Streetsblog tries to add a bit of an enlightened youth angle to the narrative to pitch bicycle transportation as trendy. I'm not so sure if turning bikes into a fashion (like so much Modern crap) is such a good long-term strategy.

I think the harm of the automobile needs to be advertised more than the hipness of other transport accessories. But I otherwise love Streetsblog NYC.

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User avatar
By Thunderhawk
#13408614
More of the population is part of dense urban populations now then "back then" where a car ride was an intermittant necessity (like driving to the next town). The remnants of the nuclear family and 9-5 schedule ideal probably meant there was more access to the family car for kids to use/learn.

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